Client Need and Concept
This card was created for a client who was hosting a disco-themed birthday party and wanted an energetic invitation card to set the mood. A pop-up card seemed to be the appropriate solution. I heightened the effect of the pop-up element by designing the front of the card to look deceptively simple and classic. The palette is vintage and muted, and an hourglass and a timeline provide a graphic representation of the years that have gone by. But once the card is opened, both the colors and dimensionality of the pop-up burst forth and prepare the guest for a night of fun and dancing. The details of the party are viewable on a tab to be pulled out. This helped maximize the space for the pop-up effect while still providing all of the necessary information about the party. It also made the card interactive and thus fully engaged the recipient.
Pop-up Birthday Party Card Project
Details of the Party
A sliding tab allows the recipient to pull out and view the details of the party.