Pop-up Birthday Party Card Project

Front of Birthday Card
Front of Birthday Card

The front of the card was designed to be simple and classic with a timeline denoting the years that have gone by.

Pop-Up Element Inside Card
Pop-Up Element Inside Card

The inside of the card contrasts with the cover.

Details of the Party
Details of the Party

A sliding tab allows the recipient to pull out and view the details of the party.

Front of Birthday Card
Front of Birthday Card

The front of the card was designed to be simple and classic with a timeline denoting the years that have gone by.

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Client Need and Concept

This card was created for a client who was hosting a disco-themed birthday party and wanted an energetic invitation card to set the mood.  A pop-up card seemed to be the appropriate solution.  I heightened the effect of the pop-up element by designing the front of the card to look deceptively simple and classic.  The palette is vintage and muted, and an hourglass and a timeline provide a graphic representation of the years that have gone by.  But once the card is opened, both the colors and dimensionality of the pop-up burst forth and prepare the guest for a night of fun and dancing.  The details of the party are viewable on a tab to be pulled out.  This helped maximize the space for the pop-up effect while still providing all of the necessary information about the party.  It also made the card interactive and thus fully engaged the recipient.