Client Need and Concept
The client needed a simple but unique Pool Party invitation card that could be produced with a quick turnaround time. To accomplish this, I used the format of a double-sided postcard. This ensured that the card could be produced quickly and easily by the printing company. The front of the card depicted a swimmer diving into an inviting pool. Bright colors ensured that the simple card was eye-catching and fun. On the other side of the card, the diver has emerged out of the water, evidently in very good spirits. For a personal touch, also occupying the pool are the hosts of the party relaxing and soaking up the sunshine.